about
The person
behind the work.
Hundreds of decisions per project. One consistent belief, that design done right changes how people feel about a brand before they say a word.
(AMELia JHLEE)
(based in Fairfax, va)
I'm a graphic designer who believes
strategy first, design second, always both.
For eight years I've worked at the intersection of brand identity, print collateral, and social media systems — helping property developers and lifestyle brands define not just how they look, but how they show up in the world.
I started out wanting to make things look beautiful. Somewhere along the way I realized that wasn't enough, that the most powerful design isn't the kind that impresses other designers, it's the kind that makes a brand impossible to ignore. That's what I've been building ever since.
Tools I Use
Illustrator
Photoshop
Indesign
Premiere Pro
Procreate
Microsoft Office Suite
Google Suite
Powerpoint
Canva
Midjourney
Asana
AI Tools
Background
Experience.
Experience
developement
Certificates
2025
Coursera
Google UX Design Certificate
2024
Coursera
Content Strategy for Professionals
2022
Coursera
Brand Management
2017
CalArts